Analytics
The privacy-first end of this category has become genuinely good, and cookie-free tools avoid the consent banner entirely. The trade is depth: if you need funnels, replays and feature flags, you are looking at a heavier product.
6tools
- Cloudflare Web AnalyticsFree cookie-free analytics, with no plan to outgrow and no samplingcloudflare.com
- Fathom AnalyticsPrivacy-first analytics with EU data isolationusefathom.com
- MatomoThe full Google Analytics replacement, self-hosted and entirely yoursmatomo.org
- PlausibleCookie-free web analytics on a script under 1 KBplausible.io
- PostHogProduct analytics, session replay, feature flags and A/B tests togetherposthog.com
- UmamiSelf-hosted analytics you can run on a free database tierumami.is
Head to head
Analytics, compared
Cookie-free is what removes the consent banner. Depth is what you trade for it.
| Tool | Cookie-free | Consent banner | Self-host | Depth |
|---|---|---|---|---|
| Cloudflare Web Analytics | Yes | Not needed | No | Pageviews and referrers only |
| Fathom Analytics | Yes | Not needed | No | Pageviews, referrers, goals |
| Matomo | Configurable | Usually needed | Yes | Funnels, goals, heatmaps |
| Plausible | Yes | Not needed | Yes | Pageviews, referrers, goals |
| PostHog | Configurable | Usually needed | Yes | Funnels, replays, flags |
| Umami | Yes | Not needed | Yes | Pageviews and custom events |